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![[Government flag]](../images/n/nl_gov.gif)
image by Zoltan Horvath, 7 August 2024Wim Schuurman has informed me that this is a generic flag for Dutch
governmental agencies.
Dave Fowler, 26 January 2018
This is indeed the flag of the Royal government of the Kingdom of the Netherlands (generic).
The logo is called the Rijkslogo and has been in use since 2008. It was
designed by Studio Dumbar (official website:
https://studiodumbar.com).
The type font is Rijksoverheid Serif (for
written display when having the title of a a government office).
Here's the
complete set of elements that make up the logo:
https://www.rijkshuisstijl.nl/basiselementen
The colors are seen here:
https://www.rijkshuisstijl.nl/basiselementen/kleur/logokleuren
Logo
specifications are found here:
https://www.rijkshuisstijl.nl/basiselementen/logo/specificaties-logo
The
Heraldic explanation and background is found here:
https://www.rijkshuisstijl.nl/basiselementen/documenten/verzamelingen-afbeeldingen/2014/06/01/achtergrondartikel-heraldiek-en-ons-logo
Source:
https://nl.wikipedia.org/wiki/Rijkslogo
Esteban Rivera, 26
January 2018
As I reported earlier, this blue and white flag is for every department of the central Netherlands government. All flags (and emblems) that were in use, will gradually disappear
and be replaced with this new flag.
There are five different shades of blue in the new flags.
Maxim van Ooijen, 24 Oct 2009
From
http://nl.rgnbrandidentityservices.com/news/rijksoverheid/:
4 January
2011 - One government, one logo
In 2000 the then prime minister Balkenende
presented the State logo. The logo was developed as replacement for 175 logo's
of various participating ministries and governmental services, with the main
objective to give the national government one recognisable face. The deadline
for government-wide rebranding was 1 January 2011.
The logo is
implemented as a dark blue ribbon with the National arms modern on it near the
lower end, usually on a white background. For flags it's placed on the white of
a flag with a 3rd white at the hoist and 2/3rd usually light blue in the fly.
For unexplained reasons, however, sometimes several such flags will fly in a
row, with each subsequent flag using a darker shade of blue. The same source
shows an example of this in the top corner, a thumbnail clickable for a
full-size picture showing a row of four.
The House Style Flag
Looking around a bit further - well: quite a bit - lead me to this:
https://www.rijkshuisstijl.nl/communicatiemiddelen/bewegwijzering/vlaggen.
It's the page of the government about flags. It's recognisably a page of the
government because it bears the State logo. I don't know what part of the
government publishes it, though, as it bears the State logo.
(Translation
below)
"Vlaggen
De huisstijlvlag is de corporate vlag van alle
departementen en diensten. Er mag iedere dag mee worden gevlagd. De vlag gebruik
je als een soort gebouwmarkering. Maar de huisstijlvlag is ondergeschikt aan
officiële vlaggen, zoals de Nederlandse vlag.
Vlakverdeling vlag
De
huisstijlvlag bestaat uit 3 vaste basiselementen: een wit vlak, een kleurvlak en
het beeldmerk. Er staan geen woordmerken op de vlag.
* vlakverdeling
rechtformaat vlag
De vlag bestaat uit 3 gelijke vlakken. Het vlak aan de
stokzijde is wit en bevat het beeldmerk.
* vlakverdeling hoogformaat vlak
De hoogformaat vlag bestaat uit 2 gelijke vlakken. Het vlak aan de bovenkant is
wit en bevat het beeldmerk. Het vlak aan de onderkant is in hoogte te verlengen.
Het beeldmerk
Binnen het witte vlak staat het beeldmerk op een
centrale positie.
[Illustration showing wide flags and high flags in 5 shades
of blue.]
Formaten
De meest gangbare formaten van de
huisstijlvlaggen zijn:
* rechtformaat vlag van 150 x 225 cm
*
rechtformaat vlag van 200 x 300 cm
* hoogformaat vlag van 300 x 100 cm
Andere formaten zijn mogelijk zolang de verhoudingen (1:3 of 2:3) gelijk
blijven.
Kleuren vlag
De kleurvlakken op de vlaggen zijn altijd in de
5 logokleuren . De keuze van de logokleur hangt af van het aantal dat
tegelijkertijd wordt gevlagd:
* 1 vlag
blauw 1, 2 of 3
* 2 vlaggen
blauw 1, 2, 3 of 4 met op- of aflopende kleur
* 3 vlaggen
blauw 1, 2, 3 of
4 met op- of aflopende kleur
* 4 vlaggen
blauw 1, blauw 2, blauw 3, blauw
4
* 5 vlaggen
blauw 1, blauw 2, blauw 3, blauw 4, blauw 5
* 6 of meer
vlaggen
een combinatie van de reeks hierboven. Elke kleur moet minimaal één
keer worden gebruikt. Voeg steeds een vlag in op- of aflopende kleur toe."
Which translated as:
Flags
The house style flag is the
corporate flag of all departments and service. It can be flown every day. You
use the flag as a kind of building mark. But the house style flag is subordinate
to official flags, like the Dutch flag.
Layout
The house style
flag consists of 3 fixed base elements: a white area, a colour area and the
logo. There are no wordmarks on the flag.
* layout straight format flag
De flag consists of 3 equal areas. The area on the staff side is white and
contains the logo.
* layout high format flag
The high format flag consists
of 2 equal areas. The area on the upper side is white and contains the logo. The
area on the lower side can be adjusted in height.
The logo
Inside
the white area the logo stands in a central position
[Illustration showing
wide flags and high flags in 5 shades of blue.]
Sizes
The most
common sizes of the house style flags are:
* straight format flag of 150 x
225 cm
* straight format flag of 200 x 300 cm
* high format flag van 300 x
100 cm
Other sizes are possible as long as the ratios (1:3 or 2:3) remain
the same.
Colours flag
The colour areas on the flags are always in
the 5 logo colours. The choice of the logo colour depends on the number that is
flown at the same time:
* 1 flag
blue 1, 2 or 3
* 2 flags
blue
1, 2, 3 or 4 with colour going up or down
* 3 flags
blue 1, 2, 3 or 4 with
colour going up or down
* 4 flags
blue 1, blue 2, blue 3, blue 4
* 5
flags
blue 1, blue 2, blue 3, blue 4, blue 5
* 6 or more flags
a
combination of the series above. Each colour has to be used at least once.
Always add a flag in a colour going up or down."
(Again, I've been
careful to retain the errors, such as the one that tells us the Dutch flag is
subordinate to official flags. I probably added some additional errors in
translation, but then, it's not an official translation, just an indication of
the meaning. This is the reason I included the original. I don't know whether we
want all of this on the site, and there may be copyright issues, but it might
give a better impression of what is going on.)
There we have it: The flag
is called the "House Style Flag", and it the corporate flag of all departments.
It has ten versions, of which five are high flags. The description is conflicted
and imprecise, but the general idea is clear.
Peter Hans van
den Muijzenberg, 3 March 2018